🎓 Reaching Students at Freshers Has Never Been This Simple
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🎓 Reaching Students at Freshers Has Never Been This Simple

  • Writer: RockBox
    RockBox
  • Aug 21
  • 3 min read

RockBox Makes On-Campus Advertising Easy, Effective & Impactful


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Freshers 2025 is just around the corner — and with 800,000+ new students arriving this September, it’s one of the most important windows in the student marketing calendar.

But while many brands are rushing to book stalls at Freshers’ Fairs, availability is getting tight. And while fairs can offer valuable face-to-face time, they’re not the only way to be present.


That’s where RockBox comes in.


We offer a simple, scalable way to get your brand seen across 100+ UK campuses, with zero setup, high-frequency visibility, and real-time reporting.


🚀 The Easiest Way to Reach Students On Campus

RockBox installs and manages over 300 full-motion digital screens, placed directly inside Students’ Union buildings — where students eat, meet, study, and socialise every day.


Whether you're a national brand or a local business, our screens give you:

  • 🎥 10-second video ads shown every 1 minutes

  • 👣 Access to up to 6.6 million footfall during the Freshers period

  • 📲 The same creative specs as social ads — but unskippable and in the real world

  • 🔁 Campaign flexibility — from single universities to full national rollouts


And it’s not just easy for you — it’s good for students too. A portion of every campaign directly supports the Students’ Unions themselves, all of which are registered charities. That means your media spend helps fund societies, welfare services, student activities, and more.


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🧭 How to Launch a Campaign with RockBox (It’s Really This Simple)


✅ Step 1: Get in touch

Email sales@rockboxadvertising.com and we’ll respond quickly.


✅ Step 2: Share your brief

Let us know what you're promoting, when you’d like to go live, and what your budget is.


✅ Step 3: Let our team build your plan

We’ll create a tailored campaign that fits your goals — including:

  • Location recommendations

  • Duration and timing advice

  • Creative specs and artwork guidance

  • Budget optimisation


✅ Step 4: Go live

We’ll handle everything from scheduling to delivery. Your ad goes live across your selected sites — and once your campaign ends, you’ll receive a performance report just like you would with any digital media campaign.


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📅 When Should You Book?

While most students arrive in mid-September, the Freshers window extends into late October. That means:


  • You can avoid the marketing rush and still reach students in their discovery phase

  • Students are still settling in and making new purchasing decisions well beyond Welcome Week

  • You’ll stay visible into peak retail season, including Black Friday and Christmas

  • And in January, Refreshers brings another wave of engagement — perfect for relaunches or continued campaigns


🧠 Why Brands Trust RockBox

We work with major names like VOXI, Adobe, Cadbury, and many more — all looking to engage students in a meaningful way, across multiple locations, with measurable results.

Our screens offer high-impact visibility without the need for staffing, print logistics, or worrying about venue access.


You simply book, upload, go live — and be seen where it counts.


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💬 Got you attention?

Whether you missed the deadline for a Freshers' Fair or you're looking for a smarter, more consistent way to reach students, RockBox gives you access to over 1.8 million university students across the UK — more than 63% of the total student population.


And the best part? You’re supporting student communities as you go.


📩 Want to get started?

Reach out today at sales@rockboxadvertising.com — and let’s build a campaign that works for your brand and for students.

 
 
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