RockBox Expands Partnership with Edinburgh University Students’ Association

RockBox Advertising is delighted to announce the expansion of its partnership with Edinburgh University Students’ Association, strengthening our presence across one of the UK’s largest and most active student communities.

A huge thank you to Anthony Dorman and his team for their continued support, trust and collaboration. It has been fantastic to see the partnership develop over the past few years, and we are excited to continue building on what we have achieved together.

17 full-motion digital screens across Edinburgh’s campuses

RockBox now exclusively owns and operates 17 large, full-motion portrait screens across five key campus locations.

The network includes some of the busiest and best-known student spaces at the university, including:

• Potterrow

• Teviot Row House

• The Pleasance

• King’s Buildings

Together, these locations give advertisers the opportunity to reach Edinburgh’s audience of around 50,000 students throughout the academic year.

At the heart of student life

What makes this network so valuable is the quality of the locations. Students are not simply walking past the screens on their way to a lecture. These are busy, multifunctional spaces where students meet friends, eat and drink, study between classes, attend events, join societies and access support services.

Students’ Association venues are at the centre of everyday campus life. They provide cafés, bars, social spaces, student activities, advice services, live entertainment and meeting spaces for clubs and societies.

This creates a powerful combination of:

• High daily footfall

• Long dwell times

• Frequent repeat visits

• A highly engaged student audience

RockBox research shows that the average dwell time within campus environments is more than 30 minutes, giving brands repeated opportunities to be seen and remembered.

The screens also sit alongside trusted university and Students’ Association communications, helping advertising feel relevant and naturally integrated into the student experience.

Strengthening RockBox’s Scottish campus network

The expansion at Edinburgh adds further scale to RockBox’s growing student advertising network across Scotland.

Our Scottish campus coverage now includes:

• Edinburgh University

• Glasgow Caledonian University

• City of Glasgow College

• University of Glasgow

• University of Strathclyde

• University of Aberdeen

• Robert Gordon University

• University of Dundee

  
  

This gives advertisers a strong, joined-up way to reach students across Edinburgh, Glasgow, Aberdeen and Dundee, with campaigns delivered inside the spaces students use every day.

From national brand launches to regional campaigns and locally targeted activity, advertisers can use the network to build awareness, promote offers and connect with a large and diverse Scottish student audience.

Reaching students where university life happens

Campus digital out-of-home advertising gives brands a direct presence within the student community.

Students regularly return to the same venues throughout the week, creating multiple opportunities for campaigns to be noticed. Our research found that 75% of students notice campus screens often or every time, while 63% have looked up a product after seeing it advertised on a campus screen.

For brands looking to reach students in Scotland, the expanded Edinburgh network offers scale, strong locations and meaningful engagement at the heart of campus life.

We are incredibly proud of the partnership and look forward to working with Anthony and the wider Edinburgh University Students’ Association team as the network continues to grow.

Advertise across Scotland’s university campuses

To learn more about advertising across Edinburgh or the wider RockBox Scottish campus network, contact the RockBox team.

Email: Sales@RockBoxAdvertising.com

Telephone: 020 7907 0840