January Re Freshers Advertising: Reach Students on Campus
Want to reach over 1 million Gen Z in one booking?
September Freshers gets plenty of attention, but January Re Freshers is another huge moment for brands to connect with students. As they return to campus, settle into the new term and make plans for the months ahead, your campaign can reach a large, concentrated student audience in the places they spend their time.
Campus is alive with activity with Re-Freshers fairs and a buzz of social and sports activities drawing students into the Universities.
RockBox’s university network reaches 1.6 million students across more than 100 universities, with 500+ full-motion digital screens. This gives brands a significant audience within a key Gen Z age group. Across the network, RockBox delivers more than 50 million impressions every two weeks.
Why advertise during January Re Freshers?
January is a moment when students are back in their campus routines and thinking about what they need for the term ahead, from everyday essentials to experiences and plans for summer. With student loans fresh in the account, their spending power is substantial.
Campus screens give brands a way to show up during that routine. They’re placed in busy student spaces where people meet friends, grab food, study between lectures and attend events. Students spend an average of 30 minutes on campus, giving campaigns the chance to be seen in a high-footfall environment with time for the message to land.
Our February 2026 Student Insights research shows that campus screens are getting noticed and prompting action. Three-quarters of students said they notice them often or every time. Nearly two-thirds had looked up a product after seeing it advertised on a campus screen, while 54% said they had gone on to buy a product they’d seen advertised there.
Make your Re Freshers campaign work harder
A strong January student marketing campaign starts with a message that suits the moment.
Give students a clear reason to pay attention: a useful offer, a new product, an event or something that helps them make the most of the term. Keep the creative simple enough to understand at a glance, and tailor it to the student audience and the campus context.
Using a QR code? Make it easy to spot and give students a clear reason to scan. Keep it on screen long enough to read and respond, and we’ll help you choose the right format for your campaign.
January Re Freshers is a timely opportunity to reach students as they return to campus and look ahead to the new term. RockBox can help brands plan a student advertising campaign across its UK university network. Get in touch to discuss availability and find the right campus locations for your campaign.
