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RockBox partners with Minute Media to deliver Euro 2020 headlines in pubs and universities

RockBox Out of Home have announced a new partnership with Minute Media’s leading football news website, 90min. After initial tests RockBox can confirm they are working together to deliver up to the minute headlines and insight on their university and student pub digital screen networks.

The animated copy will deliver across the network as news breaks on the 90min website and reach just over 9 million impacts across 150 sites.

Alex Giacon, General Manager at 90min commented: “We are excited for the start of the tournament and plan to cover EURO 2020 with a deeper love than ever before, spotlighting three unique perspectives with a focus on the game, the rich culture, and the fan passion. The partnership with RockBox allows us to amplify that coverage in a very targeted and contextually relevant fashion, ultimately driving increased reach & engagement for our content amongst a core demographic."

David Lightfoot from RockBox had this to say: “90min has emerged as one of the best football sites over the last few years, their coverage and insight is superb. We wanted to work with a partner to make our screens more engaging and the Euros presented a perfect opportunity to build on some of the work we have done with publishers in the past.”

The content has made a soft start and will build up as the tournament gets underway on the 11th June.

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