Introducing SETLIST: Audience based Music Venue Advertising
- RockBox
- Oct 29
- 3 min read
Updated: 6 days ago
The most powerful advertising happens when people are fully engaged in the moment.
Live music delivers exactly that energy. With SETLIST, brands can now connect with audiences right where the music happens, inside the UK’s most iconic and grassroots venues.
SETLIST gives advertisers full control over where and when their message appears. You can select specific gigs, artists, or tours that align perfectly with your audience. It is advertising that fits the mood, the crowd, and the culture.
Why SETLIST Works
Every live show is a shared emotional experience. Fans are tuned in, present, and emotionally open. This is what we call AMPED EMOTION.
Research shows that over 90 percent of live music attendees report more positive feelings toward brands they see at events. That emotional connection translates directly into higher recall, stronger brand affinity, and increased intent to purchase. When fans are in this heightened state of excitement and community, messages stick.
Deep Emotional Impact
63% of live music attendees feel joy, and 32% experience euphoria at events.
70% report excitement and 35% feel freedom and inspiration, making live music one of the most emotionally charged experiences available.
Focused Attention
Fans rate their attention level at live concerts at 8.1 out of 10, higher than when talking with family and friends (7.6), watching a movie (7.5), or browsing social media (5.7).This shows how emotion amplifies focus and recall
Long-Lasting Memories
98% of eventgoers say emotions from gigs last beyond the event, and 72% say they are more likely to remember a concert experience than a material gift.
This proves that emotional engagement during live music creates durable brand associations.
Positive Brand Effects
49% of fans have made a purchase based on a brand’s association with a live event.
64% are more likely to follow a brand on social media after an event.
For Gen Z, live events rank as exciting as holidays, with 67% reporting equal purchase excitement.
(Insights from AEG live music report 2025)
SETLIST places your brand at the centre of that experience.
Choose individual shows or artists
Follow a tour across multiple cities
Build a custom campaign that reaches the exact fans who matter to you
It is precise, flexible, and designed for brands that want to connect in a real, human way.
Target by Persona
Got a brief and an audience to reach but not sure where to place your ads? We can help you build a custom SETLIST plan that aligns your brand with the right shows and hits the right demographic.
Our data-backed approach lets us match campaigns to audience personas based on genre, artist type, and fan profile. Whether you want to reach indie trendsetters, pop culture fans, or Gen Z festival goers, we can identify the gigs and venues that bring them together.
That means your ads don’t just appear in front of people — they appear in front of the right people, in moments when they are open, engaged, and ready to connect.
Reach Fans Where Culture Happens
The RockBox Music Network covers more than 220 digital screens across 80+ live music venues including the O2 Academy circuit, Pirate Studios, and grassroots venues nationwide. Together, they reach over 1 million fans every week and deliver 12 million weekly impressions in environments where attention is already high.
Every booking also supports the live music ecosystem. Twenty five percent of all revenue goes directly back to venues through our partnership with the Music Venues Trust, helping keep stages open and supporting the next generation of artists.
Be Part of the Line-Up
SETLIST is now available for bookings. Whether you want to launch a product, align with a tour, or make your brand part of the live music experience, we will help you build a campaign that performs on every level.
Ready to create your SETLIST?
