Looking to connect with the young, tech-savvy student demographic in the UK? Freshers Week, the annual event in late September when students return to university, offers a golden opportunity for out of home (OOH) advertising to make a significant impact.
RockBox specialises in delivering high-visibility digital screens and 6-sheet posters on campuses across the UK, not only during Freshers Week but throughout the academic year.
This September we estimate over 7 million footfall will pass our advertising sites, that's a whopping 50 million impacts!
Who is making these impacts? Students of course, going about their lives on campus, heading to lectures, socialising in the SU, sorting their admin and signing up for events.
Being on campus is the way to go and you can reach a huge number of different students with your campaign on a high frequency.
If there are other environments to reach them, great! But here’s why campus advertising during this bustling time is essential for your brand.
On campus vs. off campus: The Footfall Factor
Elevated Engagement
Freshers Week is a period of exploration and excitement, with students navigating their new environments, attending events, and meeting peers. The high footfall on campuses during this time is unmatched, presenting a perfect platform for brands to reach a large, enthusiastic audience.
Superior Visibility
University campuses during Freshers Week are teeming with activity. This higher traffic ensures your advertisements are seen by a broader audience, enhancing your brand’s visibility and recognition. First years in particular spend a huge amount of time on campus and there is a wide variety of events specifically for them.
Benefits of on Campus OOH Advertising
Amplified Brand Presence
By advertising during Freshers Week, your brand can gain significant exposure to a diverse and vibrant audience. This period is ideal for increasing brand awareness and establishing a positive impression among new students, who are your potential long-term customers. Got some killer reels you are boosting to students? Stick them on our screens.
Tech-Savvy Audience Reach
Students today are deeply integrated with technology. Utilising digital screens for OOH advertising allows your brand to connect with this always-online generation effectively, ensuring your message resonates with their digital-first lifestyles. You can't ad block a massive screen in the entrance of the campus!
Budget-Friendly Marketing
OOH advertising provides a cost-effective alternative to traditional media such as TV or radio. This affordability allows brands, especially those with limited marketing budgets, to achieve extensive reach without substantial financial outlay. You are also not wasting a huge amount of effort on the wrong demographic. 100% of our campus audience will see your ads while in a Student's Union or in another university building.
Long-Term Brand Loyalty
The impact of your advertising during Freshers Week can endure well beyond the event itself. Engaging students at this formative stage helps in building lasting relationships, fostering brand loyalty that can extend throughout their university years and beyond.
Support Activations
Planning to attend a Freshers fair or run a pop up on campus? Great, we can help you promote that and sustain the reach long after the event. See our recent work supporting CerVe’s UK campus tour. Adding OOH into the mix can uplift your event and make a lasting impression. Make your event or stall the one to see!
Partner with RockBox for Freshers 2024
OOH advertising during Freshers Week is a strategic choice for any brand looking to make a mark on the UK’s student population. RockBox’s expertise in campus advertising ensures your brand benefits from the high engagement and visibility this period offers. Get in touch with us to learn how we can help you achieve your marketing objectives.
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Make your brand a part of the Freshers 2024 experience and capture the attention of students where it truly matters—on campus.
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