Are you looking to target young, tech-savvy students in the UK? Look no further than out of home (OOH) advertising during freshers week, the annual event where university students return to campus in late September.
As an out of home advertising company, RockBox specialise in providing digital screens and 6 sheet posters on campuses across the UK during freshers week and all year round. Here are some reasons why OOH advertising during this time can be beneficial for your brand.
Freshers week is a time when students are excited to explore campus, meet new people, and attend various events. This means that there is a high footfall on campuses, providing a prime opportunity for brands to reach a large audience.
Increased Brand Awareness
By advertising during freshers week, your brand will gain increased exposure to a young and diverse audience. This can help to raise brand awareness and create a positive image of your brand among potential customers.
Students in the UK are known for being tech-savvy, and OOH advertising during freshers week allows brands to showcase their products and services on digital screens. This can be an effective way to reach a generation that is always connected to their devices.
Compared to other forms of advertising, such as television or radio, OOH advertising can be a cost-effective way to reach a large audience. This makes it an ideal choice for brands with limited marketing budgets.
The impact of OOH advertising during freshers week can extend beyond the week itself. By reaching students during this time, your brand can create a lasting impression and potentially gain customers who will remain loyal long after freshers week.
OOH advertising during freshers week is a smart choice for brands looking to reach a young, tech-savvy audience in the UK. By partnering with RockBox, you can take advantage of the high footfall on university campuses and gain increased exposure for your brand. Contact us today to learn more about how we can help you reach your marketing goals.