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Maximising Reach: When to Advertise to Students

If you're a brand looking to connect with the vibrant and dynamic student population in the UK, you're in luck! RockBox Advertising is here to guide you on the best times to advertise to students. With our digital out-of-home advertising screens strategically located in universities and student unions across the country, we can help you capture the attention of this influential demographic. So, grab a seat, and let's dive into the exciting world of student marketing!

Understanding the UK Academic Calendar: To effectively reach students, it's crucial to align your advertising campaigns with the rhythm of the academic calendar. The UK academic year typically starts in September or October, depending on the institution. It's during this time that you'll witness a surge in student activity and an increased potential for engagement.

  1. Fresher's Week: Ah, the legendary Fresher's Week! This is the prime time to introduce your brand to incoming students who are eager to explore their new surroundings. From society fairs and campus tours to pub crawls and live music events, Fresher's Week is buzzing with energy and excitement. Be sure to target this period with vibrant and attention-grabbing advertisements to make a lasting impression.

  2. Exam Periods: While it may seem counterintuitive to advertise during exam periods, it's actually a golden opportunity. During this time, students tend to spend long hours on campus, immersed in studying and seeking study breaks. By strategically placing your ads near libraries, study areas, or even on our RockBox screens, you can provide a welcome distraction and become a familiar presence during their study sessions.

  3. Winter and Easter Breaks: When university breaks roll around, students often flock to various destinations or return home to relax and recharge. However, it's essential to note that a considerable number of students choose to remain on campus during these breaks. By targeting these individuals with tailored advertisements, you can effectively reach a captive audience who are seeking local experiences or activities to enjoy during their downtime.

  4. Student Loan Dates: One crucial aspect of the student life is the arrival of student loan instalments. These dates are eagerly anticipated, as they provide students with the means to finance their studies and indulge in some well-deserved treats. Timing your advertising campaigns around these dates can prove fruitful, as students are more likely to be receptive to offers and discounts during this period.

Conclusion: Advertising to students requires a careful understanding of their unique lifestyle and the academic calendar. By considering key moments such as Fresher's Week, exam periods, breaks, and student loan dates, you can maximise the impact of your campaigns and connect with this influential demographic.

Remember, students are a diverse group, so it's crucial to tailor your messaging and visuals to resonate with their interests and aspirations. With the right timing and a touch of creativity, your brand can become an integral part of the student experience.

At RockBox Advertising, we're dedicated to helping you craft compelling advertisements that resonate with students. Our strategically placed digital screens in universities and student unions across the UK offer unparalleled visibility for your brand. So, why wait? Get in touch with us today, and let's make your brand shine in the student market!


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